Over the past years Gatorade has chosen some of the nation's best athletes to promote their energy drink. One of their latest celebrity endorsements has been from Tiger Woods. Gatorade created ads featuring Tiger using their product and had even created a new label featuring Tiger. Ads were created and displayed on television to sell the Tiger Gatorade.
In my opinion I do not understand why Gatorade chose Tiger Woods to promote their energy drink. Tiger himself is an outstanding golfer and is famous, however, the sport of golf isn't exactly a sport that requires an energy drink. Golf in itself is a relaxing sport requiring very little physical effort compared to other sports, such as soccer or football. For that reason I fail to see the reason that Tiger would have experience with energy drinks as he shouldn't need them to play golf(144).
Until recently the celebrity endorsement given by Tiger was beneficial to Gatorade as their new design and appeal was able to sell more of their product and thus make more money. Tiger benefited by getting paid for his endorsement. By saying that he prefers Gatorade, Tiger was able to make millions in endorsements. Overall I believe that the campaign created by this endorsement was successful before the Tiger Woods scandal was exposed. The main reason for the success was the fact that Tiger was a very famous athlete, although he may not have the need for a sports drink, he still had an influence on public opinion.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment